Privacy
Policy

FLOU — flou.style

Last updated: 22 October 2026

1. Introduction

Welcome to FLOU.

At FLOU, we respect your privacy and are committed to handling your personal information responsibly, transparently, and securely.

This Privacy Policy explains how personal data is collected, used, stored, and protected when you visit www.flou.style, join our waiting list, contact us, or apply to our Partner Program.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR), Spain's Organic Law 3/2018 on Personal Data Protection and Guarantee of Digital Rights (LOPDGDD), and other applicable data protection laws.

2. Who Is Responsible for Your Data?

The data controller responsible for processing personal information through this website is:

Trading name: FLOU Style
Legal name / entity: Lorenzo Smorti
Tax identification number: ESY6088172V
Business address: Via Augusta 80, Barcelona, ES - 08006
Contact email: contact@flou.style
Website: https://www.flou.style

For any privacy-related questions or requests, you may contact us at the email address above.

3. What Personal Data We Collect

We collect only the personal information necessary for the purposes described in this policy.

Waiting List

When you join the FLOU waiting list, we collect:

  • Your email address.
  • Information necessary to record and manage your subscription, such as the date and source of registration, where available.

Partner Program

When you apply to the FLOU Partner Program, we may collect:

  • Your name.
  • Your professional email address.
  • Your company or organization.
  • Your partnership category.
  • Your website or Instagram profile, if provided.
  • Information included in your application.
  • Your stated communication preferences.

Technical and Website Usage Data

When you visit our website, certain technical information may be processed by our hosting and analytics providers, including information associated with requests, such as IP addresses, browser characteristics, and page visits.

We do not currently use the website to collect facial scans, body measurements, photographs uploaded for personal styling, or other personal information associated with the future FLOU application.

If these features become available, we will provide appropriate privacy information before collecting such data.

4. Why We Process Your Data

We process personal information for the following purposes:

Waiting list management

To register your interest in FLOU, manage your waiting-list subscription, and send communications you have requested about the project's development, availability, and launch.

Marketing communications

Where you have given valid consent, to send promotional emails, product news, and other marketing communications about FLOU.

Partnership applications

To review your application, assess potential collaboration opportunities, and communicate with you about your request.

Website operation and security

To operate, maintain, troubleshoot, and protect the website and its services.

Website analytics

To understand aggregate website usage and improve the website's content, performance, and user experience.

We do not sell your personal data.

5. Legal Bases for Processing

Depending on the purpose, we rely on the following legal bases under Article 6 GDPR:

  • Consent — Article 6(1)(a): for optional marketing communications and other processing for which consent is requested.
  • Steps prior to entering into a contract — Article 6(1)(b): where applicable, for handling partnership requests made with a view to establishing a contractual relationship.
  • Legitimate interests — Article 6(1)(f): where appropriate, for website security, service maintenance, limited analytics, and handling relevant business enquiries, subject to the applicable balancing assessment.
  • Legal obligations — Article 6(1)(c): where processing is necessary to comply with applicable legal requirements.

Joining the waiting list does not automatically authorize unrelated marketing communications.

Where consent is the legal basis, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Email Communications and Unsubscribing

We use email service providers to manage waiting-list registrations and communications.

You can withdraw your consent to marketing communications at any time by using the unsubscribe link included in the relevant emails or by contacting contact@flou.style.

Unsubscribing from marketing does not necessarily prevent us from sending essential communications directly related to a separate request or ongoing business relationship, where legally permitted.

7. Service Providers and Data Recipients

To operate FLOU, we use third-party providers that may process personal data on our behalf.

These include:

MailerLite

Used to manage waiting-list subscriptions, mailing lists, and related communications.

MailerSend

Used to send operational email notifications, including information relating to Partner Program applications.

Vercel

Used to host and operate the website and provide website analytics.

These providers process data according to their respective roles, contractual arrangements, and applicable data protection requirements.

We may also disclose information where required by law or where necessary to establish, exercise, or defend legal claims.

8. International Data Transfers

Some of our service providers or their subprocessors may process personal information outside the European Economic Area.

Where international transfers occur, they must be supported by a valid mechanism under Chapter V of the GDPR, such as an applicable adequacy decision or appropriate safeguards, including Standard Contractual Clauses where required.

Further information about the applicable transfer arrangements may be requested using the contact details above.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, subject to applicable legal requirements.

In particular:

  • Waiting-list information: retained while your subscription remains active or until the applicable retention period expires.
  • Marketing preferences: maintained as necessary to respect your subscription choices and withdrawals.
  • Partnership applications: retained for the period reasonably necessary to assess and manage the application and any resulting business relationship.
  • Technical and security information: retained according to operational necessity and the applicable provider retention settings.

Where required, information may be retained for a longer period to comply with legal obligations or to establish, exercise, or defend legal claims.

Specific retention periods and deletion procedures will be established and documented by FLOU.

10. Cookies and Website Analytics

At the time of this policy's publication, the FLOU website does not intentionally deploy advertising cookies or third-party advertising pixels.

We use Vercel Web Analytics to understand website usage without relying on traditional analytics cookies.

The website also loads certain font resources from third-party providers, including Google Fonts and Fontshare. These requests may disclose technical connection information, such as your IP address, to the respective providers.

We will update this policy and implement any necessary consent mechanisms if our use of cookies, tracking technologies, or third-party services changes.

11. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, accidental loss, misuse, alteration, and unauthorized disclosure.

These measures are reviewed and adapted according to the nature of the information processed and the risks involved.

However, no internet-based service can guarantee absolute security.

12. Your Data Protection Rights

Subject to applicable legal conditions, you may exercise your rights to:

  • Access your personal data.
  • Rectify inaccurate or incomplete information.
  • Request deletion of your personal data.
  • Restrict certain processing activities.
  • Object to processing based on legitimate interests.
  • Request data portability where applicable.
  • Withdraw consent at any time.

You may submit a request to:

contact@flou.style

We will respond within the time limits established by applicable data protection law.

If you believe your data protection rights have been infringed, you may lodge a complaint with the Agencia Española de Protección de Datos (AEPD):

https://www.aepd.es

13. Children's Privacy

The FLOU website and its waiting list are not specifically directed at children.

We do not knowingly seek to collect personal information from children through the website without an appropriate legal basis or, where required, authorization from a parent or legal guardian.

If you believe a child has provided personal information inappropriately, please contact us so that we can review the situation and take appropriate action.

14. Automated Decision-Making and AI

The current FLOU website introduces an AI-powered fashion technology product that is under development.

The publicly available website and its illustrative demonstrations do not currently use visitors' personal information to make automated decisions producing legal or similarly significant effects.

Future product functionality may involve additional personal information and AI-assisted personalization.

Before launching such features, FLOU will provide additional privacy information and implement any safeguards required under applicable law.

15. External Links

Our website may contain links to third-party websites and services.

We are not responsible for the privacy practices of independent third-party websites. We encourage you to review their respective privacy policies.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technologies, legal requirements, or data processing practices.

The latest version will be published on this page with an updated revision date.

Where required by law, we will provide additional notice or request renewed consent before implementing material changes.

17. Contact

For questions about this Privacy Policy or the processing of your personal data, contact:

FLOU
Email: contact@flou.style
Website: https://www.flou.style
Data controller: Lorenzo Smorti

Privacy
Policy

FLOU — flou.style

Last updated: 22 October 2026

1. Introduction

Welcome to FLOU.

At FLOU, we respect your privacy and are committed to handling your personal information responsibly, transparently, and securely.

This Privacy Policy explains how personal data is collected, used, stored, and protected when you visit www.flou.style, join our waiting list, contact us, or apply to our Partner Program.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR), Spain's Organic Law 3/2018 on Personal Data Protection and Guarantee of Digital Rights (LOPDGDD), and other applicable data protection laws.

2. Who Is Responsible for Your Data?

The data controller responsible for processing personal information through this website is:

Trading name: FLOU Style
Legal name / entity: Lorenzo Smorti
Tax identification number: ESY6088172V
Business address: Via Augusta 80, Barcelona, ES - 08006
Contact email: contact@flou.style
Website: https://www.flou.style

For any privacy-related questions or requests, you may contact us at the email address above.

3. What Personal Data We Collect

We collect only the personal information necessary for the purposes described in this policy.

Waiting List

When you join the FLOU waiting list, we collect:

  • Your email address.
  • Information necessary to record and manage your subscription, such as the date and source of registration, where available.

Partner Program

When you apply to the FLOU Partner Program, we may collect:

  • Your name.
  • Your professional email address.
  • Your company or organization.
  • Your partnership category.
  • Your website or Instagram profile, if provided.
  • Information included in your application.
  • Your stated communication preferences.

Technical and Website Usage Data

When you visit our website, certain technical information may be processed by our hosting and analytics providers, including information associated with requests, such as IP addresses, browser characteristics, and page visits.

We do not currently use the website to collect facial scans, body measurements, photographs uploaded for personal styling, or other personal information associated with the future FLOU application.

If these features become available, we will provide appropriate privacy information before collecting such data.

4. Why We Process Your Data

We process personal information for the following purposes:

Waiting list management

To register your interest in FLOU, manage your waiting-list subscription, and send communications you have requested about the project's development, availability, and launch.

Marketing communications

Where you have given valid consent, to send promotional emails, product news, and other marketing communications about FLOU.

Partnership applications

To review your application, assess potential collaboration opportunities, and communicate with you about your request.

Website operation and security

To operate, maintain, troubleshoot, and protect the website and its services.

Website analytics

To understand aggregate website usage and improve the website's content, performance, and user experience.

We do not sell your personal data.

5. Legal Bases for Processing

Depending on the purpose, we rely on the following legal bases under Article 6 GDPR:

  • Consent — Article 6(1)(a): for optional marketing communications and other processing for which consent is requested.
  • Steps prior to entering into a contract — Article 6(1)(b): where applicable, for handling partnership requests made with a view to establishing a contractual relationship.
  • Legitimate interests — Article 6(1)(f): where appropriate, for website security, service maintenance, limited analytics, and handling relevant business enquiries, subject to the applicable balancing assessment.
  • Legal obligations — Article 6(1)(c): where processing is necessary to comply with applicable legal requirements.

Joining the waiting list does not automatically authorize unrelated marketing communications.

Where consent is the legal basis, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Email Communications and Unsubscribing

We use email service providers to manage waiting-list registrations and communications.

You can withdraw your consent to marketing communications at any time by using the unsubscribe link included in the relevant emails or by contacting contact@flou.style.

Unsubscribing from marketing does not necessarily prevent us from sending essential communications directly related to a separate request or ongoing business relationship, where legally permitted.

7. Service Providers and Data Recipients

To operate FLOU, we use third-party providers that may process personal data on our behalf.

These include:

MailerLite

Used to manage waiting-list subscriptions, mailing lists, and related communications.

MailerSend

Used to send operational email notifications, including information relating to Partner Program applications.

Vercel

Used to host and operate the website and provide website analytics.

These providers process data according to their respective roles, contractual arrangements, and applicable data protection requirements.

We may also disclose information where required by law or where necessary to establish, exercise, or defend legal claims.

8. International Data Transfers

Some of our service providers or their subprocessors may process personal information outside the European Economic Area.

Where international transfers occur, they must be supported by a valid mechanism under Chapter V of the GDPR, such as an applicable adequacy decision or appropriate safeguards, including Standard Contractual Clauses where required.

Further information about the applicable transfer arrangements may be requested using the contact details above.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, subject to applicable legal requirements.

In particular:

  • Waiting-list information: retained while your subscription remains active or until the applicable retention period expires.
  • Marketing preferences: maintained as necessary to respect your subscription choices and withdrawals.
  • Partnership applications: retained for the period reasonably necessary to assess and manage the application and any resulting business relationship.
  • Technical and security information: retained according to operational necessity and the applicable provider retention settings.

Where required, information may be retained for a longer period to comply with legal obligations or to establish, exercise, or defend legal claims.

Specific retention periods and deletion procedures will be established and documented by FLOU.

10. Cookies and Website Analytics

At the time of this policy's publication, the FLOU website does not intentionally deploy advertising cookies or third-party advertising pixels.

We use Vercel Web Analytics to understand website usage without relying on traditional analytics cookies.

The website also loads certain font resources from third-party providers, including Google Fonts and Fontshare. These requests may disclose technical connection information, such as your IP address, to the respective providers.

We will update this policy and implement any necessary consent mechanisms if our use of cookies, tracking technologies, or third-party services changes.

11. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, accidental loss, misuse, alteration, and unauthorized disclosure.

These measures are reviewed and adapted according to the nature of the information processed and the risks involved.

However, no internet-based service can guarantee absolute security.

12. Your Data Protection Rights

Subject to applicable legal conditions, you may exercise your rights to:

  • Access your personal data.
  • Rectify inaccurate or incomplete information.
  • Request deletion of your personal data.
  • Restrict certain processing activities.
  • Object to processing based on legitimate interests.
  • Request data portability where applicable.
  • Withdraw consent at any time.

You may submit a request to:

contact@flou.style

We will respond within the time limits established by applicable data protection law.

If you believe your data protection rights have been infringed, you may lodge a complaint with the Agencia Española de Protección de Datos (AEPD):

https://www.aepd.es

13. Children's Privacy

The FLOU website and its waiting list are not specifically directed at children.

We do not knowingly seek to collect personal information from children through the website without an appropriate legal basis or, where required, authorization from a parent or legal guardian.

If you believe a child has provided personal information inappropriately, please contact us so that we can review the situation and take appropriate action.

14. Automated Decision-Making and AI

The current FLOU website introduces an AI-powered fashion technology product that is under development.

The publicly available website and its illustrative demonstrations do not currently use visitors' personal information to make automated decisions producing legal or similarly significant effects.

Future product functionality may involve additional personal information and AI-assisted personalization.

Before launching such features, FLOU will provide additional privacy information and implement any safeguards required under applicable law.

15. External Links

Our website may contain links to third-party websites and services.

We are not responsible for the privacy practices of independent third-party websites. We encourage you to review their respective privacy policies.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technologies, legal requirements, or data processing practices.

The latest version will be published on this page with an updated revision date.

Where required by law, we will provide additional notice or request renewed consent before implementing material changes.

17. Contact

For questions about this Privacy Policy or the processing of your personal data, contact:

FLOU
Email: contact@flou.style
Website: https://www.flou.style
Data controller: Lorenzo Smorti